The Research On Marketing Strategy Of Small And Medium-sized Enterprise Customers Of Hebei Unicom

With the continuous development of the Chinese telecommunication industry,communication industry in our country after several mergers and restructuring,China Unicom,China Telecom,China Mobile's three all business communications operators,due to the highly homogeneous business,three carriers competition hots up.With the addition of virtual operators and Internet companies instead of voice services,operators in a more serious competition environment.In line with the business promotion and 4 g broadband,the implementation of the strategy of China's operators to abandon price war,began to dig customer value based on the segment.As an important part of our country's economy,Small and medium-sized enterprise is also the important customer of communications operators.And how to win market segment in the fierce competition,is the concern of the operators have been.Based on the predecessors' research to small and medium-sized enterprise customers as the goal,to detailed study was carried out,using the relevant theory of small and medium-sized enterprise customer made in-depth analysis the marketing environment.And through the questionnaire,summarizes the small and medium-sized enterprise customer needs,Hebei Unicom is analyzed in the middle of market development on the advantages and disadvantages of small firms.Finally,combining with marketing related theory,the Hebei Unicom marketing strategy in the field of small and medium-sized enterprise customer Suggestions for improvement are put forward.Hope for communications companies marketing strategy based on niche market research play a help.