Research On The Marketing Strategy Optimization Of Jiangxi DX Small And Medium Sized Enterprises

Jiangxi DX is the largest fixed network operator in Jiangxi Province,the second largest mobile communications operators.According to user attributes of Jiangxi can be divided into DX enterprise customer market customers market and market of small and medium enterprises.The enterprise customer market after several years of rapid growth,enterprise customer market size in the largest business,market share is also the highest,but the growth rate slowed down.The market of small and medium enterprises,because the single value is not particularly high,especially market groups widely existing marketing channels is difficult to cover all.Therefore,this part of the market value in Jiangxi DX internal degree on weaker competitors,this part of the market is not high degree of concern from the national macro environment.See,the country put forward the "Internet" strategy and public entrepreneurship peoples innovation,to create a good policy environment and market environment for the development of small and medium-sized enterprises in Jiangxi.DX,the market of small and medium-sized enterprises.Hidden huge market opportunities.Based on the marketing strategy of Jiangxi DX market of small and medium enterprises are analyzed,and find the existing problems,and puts forward the optimization improvement.The author proposes that Jiangxi should seize the opportunity to DX the market of small and medium enterprises,realize their own income and share double promotion,must be optimized for small and medium-sized enterprise marketing strategy from two aspects: marketing channels and products in the marketing system the channel,we must establish a set of three-dimensional specialized channel system,agent channels,physical channels,network channels of the three organic combination,expand the sales radius,depth of coverage of small and medium-sized enterprises in the mining market,small business market potential.In the product system,Jiangxi DX will focus on the transformation of the China Telecom 3 requirements,providing intelligent platform,intelligent the pipeline and the intelligent application service differentiation advantage to build the market of small and medium enterprises.