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Evaluation Of Tourism Resources Development Potential And Development Strategy Of Luya Mountain Scenic Spot In Ningwu County

Posted on:2019-02-09Degree:MasterType:Thesis
Country:ChinaCandidate:L QianFull Text:PDF
GTID:2429330596958440Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
In recent years,with the rise of leisure tourism and self-driving tourism,Luya Mountain scenic spot has become a popular choice for many tourists.However,due to the late start of Luya Mountain scenic spot,the backward management concept,imperfect tourism infrastructure,and the low traffic convenience between scenic spots,the advantages of Luya Mountain scenic spot tourism resources have not been fully exerted.Therefore,I think it is necessary to evaluate the tourism resources potential of Luya Mountain scenic spot,and then excavate the most potential tourism resources of the scenic spot.This paper starts with the summary of relevant research results and development trends at home and abroad.Based on Zhong Linsheng's evaluation index of tourism resources development potential and combined with the actual situation of Luya Mountain scenic spot,this paper chooses 19 indexes which are singularity,completeness,scientific research and investigation,popular science education,historical and cultural values,religious and cultural values,architectural and cultural values,folklore and cultural values,scenic spot composition,environmental capacity,tourism facilities,service quality and management level,economic situation,government support,community resident participation,geographical position,transportation convenience,tourist market and tourist suitability period from three aspects:the value of tourism resources,the development conditions of scenic spots and the comprehensive conditions of the region.The indexes constitute the tourism resources evaluation system of Luya Mountain scenic spot,and this paper explains the connotation of these 19 evaluation factors.Secondly,15 experts who are familiar with the scenic spot and have visited the scenic spot are invited to make a score in order to get the relative importance of each evaluation factor.Then the weight of each evaluationindex is determined by AHP,and the comprehensive score of Luya Mountain scenic spot is 7.195 by fuzzy evaluation method.The evaluation results of tourism resources development potential in the scenic spot are analyzed.The results show that the score of comprehensive project layer is tourism resource value(5.116),scenic spot development condition(1.476)and regional comprehensive condition(0.603),which indicates that tourism resource value is the first factor to be considered in the process of tourism development of Luya Mountain scenic spot.Among the factors,the ornamental value,recreational value and the scale of the scenic spot are in the top three,which shows that Luya Mountain scenic spot is rich in tourism resources and has a good ecological environment.It is a holy place for leisure vacation and summer convalescence.In the development and construction of the project,the connotation of tourism resources should be fully excavated on the basis of scientific protection,and the integration of tourism should be emphasized.Resources complement each other in order to enhance the attractiveness of tourist attractions.Tourist reception conditions and accessibility are ranked fifth and seventh respectively.It can be seen that the infrastructure,service quality and management level of the scenic spot,as well as the traffic convenience have a greater impact on the development of the scenic spot.Therefore,Luya Mountain scenic spot should make great efforts in perfecting the construction of tourism facilities,improving the service quality and management level,and improving the accessibility of the scenic spot.Finally,according to the results of resource evaluation,this paper puts forward some suggestions for further development,such as digging deep into the connotation of tourism resources,creating brand products,unimpeded communication and cooperation,deepening tourism industry chain,enhancing regional linkage,optimizing the combination of scenic spots,improving tourism facilities,improving service quality,renewing management concepts,innovating management mechanism,implementing legal guarantee and strengthening resource protection.
Keywords/Search Tags:Luya Mountain Scenic Spot, Analytic Hierarchy Process, evaluation of tourism resources development potential, development strategy
PDF Full Text Request
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