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Research On The Improvement Of Corporate Competitiveness Of P Company

Posted on:2020-01-22Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y YuFull Text:PDF
GTID:2431330575989238Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Whether an enterprnse has a strong market competitiveness is an important factor for whether an enterprnse can stand in an invincible position in market management and develop.Or the position and influence of an enterprise in the same industry depends entirely on the competitiveness of the enterprise.As an integral part of China's manufacturing industry,the additive enterprise is an indispensable part in the modernization construction.Therefore,it is very important to study and improve its competitiveness.On the basis of combing and studying the existing theory of enterprise competitiveness,this paper takes P company as an example,tries to summarize the analysis method to identify the enterprise's competitiveness,and analyzes and evaluates the current situation of enterprise competitiveness,and specifically identifies P company's competitiveness.It puts forward some suggestions and measures on how to enhance the competitiveness of the company effectively,so that it can really help the company to improve its core competitiveness.At the same time,the article hopes to introduce the research results and viewpoints into some enterprises with common characteristics to help enterprises enhance their core competitiveness and achieve long-term development.The full text is divided into six parts.The first chapter is an introduction.The main theme is to write the research background,domestic and foreign research profiles,research ideas and content,research framework and methods,and research significance.The second chapter summarizes the related theories,mainly writes the analytical theoretical tools,enterprise competitiveness,and clarifies the analytical tools and theories used in this article;Chapter III P company internal and external environment analysis,the main writing company internal environmental analysis,external environmental analysis,internal and external environmental evaluation;Chapter IV P company competitiveness identification,mainly write SWOT analysis,company competitiveness identification;Chapter V Measures to Enhance the Competitiveness of Company P,mainly from the five aspects of improving internal control ability,improving technical strength,improving business ability,improving raw material procurement ability,and experiencing a solid corporate culture;The sixth chapter conclusion and prospect,mainly summarizes this article,summarizes the research of this article,analyzes the shortcomings and shortcomings of the research,and looks forward to the future.The research in this paper has helped P to improve the competitiveness of the company in an all-round way,and made it clear that the company's future development orientation is based on our province,facing the Southwest,and radiating the South Asian market in Southeast Asia.Strive to build the company into a"high end in the province,domestic first-class,Southeast Asia famous"admixture company during the 13th Five-Year Plan period.
Keywords/Search Tags:Additives, Promotion, Enterprise competitiveness
PDF Full Text Request
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