Research On Service Marketing Strategy Of Guizhou Gas Group

With the development of economy and society,people's living standard has been improved significantly,and the quality of products and services of enterprises has been improved.At the same time,with the increasing competition in the gas industry,how to improve the comprehensive service capacity,improve consumer satisfaction and loyalty become an important goal for enterprises to pursue,but also an important basis for their survival and development.The enterprise vision of Guizhou Gas Limited Liability Company is "provide the first-class quality service and to be the excellent energy company",and the Company regards “Improving the service level” as the guiding principle for the future development,strive to make breakthroughs in service marketing.This paper analyzes and studies the service marketing strategy of Guizhou Gas Group by means of literature research and case analysis.On the basis of drawing lessons from domestic and foreign scholars,this paper comprehensively combs the concepts and theories needed for this study.On the basis of a brief introduction to the basic situation of Guizhou Gas Group,starting from the 7Ps theory of service marketing,this paper makes a comprehensive analysis and research on the status quo of the implementation of the group's service marketing strategy and its existing problems.Then this paper focuses on the implementation of the service marketing strategy of Guizhou Gas Group PEST analysis of the external environment,its industry environment Porter powerless competition model analysis,and Guizhou Gas Group SWOT comprehensive analysis,from the results of the analysis.It faces a better macro environment,and industry competition has become an important factor hindering the development of the group,it is facing both challenges and opportunities now.If Guizhou Gas Group want to stand out from the increasingly fierce competition,it must take advantage of its internal advantages and external development opportunities.On the premise of effectively avoiding disadvantages and threats,we should implement effective service marketing strategies.On the basis of the full text analysis,this paper starts from the 7Ps theory of service marketing,formulates feasible service marketing strategies for Guizhou Gas Group.Combining the status quo of implementation of Guizhou Gas Group service marketing strategy and its existing problems,so as to fully improve the existing service marketing system of the group.At the same time,this paper from the organizational level,the institutional level,the people.In order to ensure the smooth implementation of the optimized service marketing strategy by improving the service marketing,the corresponding safeguard measures are put forward from the aspects of human resources and information construction.For enhancing its market share,Guizhou Gas Group needs to implement an effec tive service marketing strategy by improving customer satisfaction and loyalty,because the current industry competition situation.This paper has certain guiding sign ificance for Guizhou Gas Group to improve its service marketing strategy,in order to promote the healthy long-term development of Guizhou Gas Group through the imple mentation of effective service marketing.