Research On The Development Strategy Of Inner Mongolia Huineng Coal Chemical Company

All along,"oil shortage,gas,and coal" are the main characteristics of China's energy structure,and giving full play to the advantages of coal resources and realizing China's energy diversification has become the key to China's sustained and stable development.In recent years,with the overall decline in the coal market,global coal prices are much lower than oil and natural gas prices,which has led more and more coal companies to transform their coal chemical business.In fact,the development of the coal chemical industry can not only replace petrochemical products,but also can further alleviate the contradiction between supply and demand of China's oil and natural gas with a wide range of raw materials and low material prices.Therefore,the coal chemical industry has also been highly valued by the government.In order to ensure the healthy development of the coal chemical industry,the Chinese government has issued a series of related laws and regulations since 2009 to regulate the development of the coal chemical industry and encourage the innovative development of the modern coal chemical industry.This paper takes Inner Mongolia Huineng Coal Chemical Co.,Ltd.as the research object,combines the theory of strategic management,uses PEST analysis to analyze the macro environment,and analyzes the competitive environment of the industry with the Potter five-force competition model.Finally,the SWOT matrix is used to derive the strategic combination of the company's alternatives.Based on the analysis results,the strategic positioning of Inner Mongolia Huineng Coal Chemical Co.,Ltd.is proposed.At the same time,in order to ensure the smooth implementation of the new strategy,relevant strategic implementation safeguard measures are proposed..Based on the research on the development strategy of Inner Mongolia Huineng Coal Chemical Co.,Ltd.,this paper draws the development strategy of Inner Mongolia Huineng Coal Chemical Co.,Ltd.,and proposes the implementation of specific strategies according to the advantages and disadvantages of the company and the challenges of external environment and opportunities.Reasonable planning and implementation direction to enable the company to develop and operate for a long time.It also provides a series of references and references for the strategic orientation and strategic planning of domestic coal chemical industry enterprises.