Research On The Influence Path Of Green Technological Innovation On Corporate Strategic Performance

In recent years,while China's economy has made great achievements,it has also exerted increasingly serious negative impact on the environment,and the government and the public are increasingly calling for enterprises to step up green technology innovation.At the same time,against the backdrop of a booming global green technology and business environment,in 2017,the 19 th national congress of the communist party of China proposed to build a market-oriented green technology innovation system,and green technology innovation is also an important way for enterprises to establish sustainable competitive advantages and maximize strategic performance.In the existing literature on green technology innovation,most of the research focuses on the correlation between green technology innovation and strategic performance,and there is a lack of discussion on the influence paths between them.Thus this paper takes green technology innovation and strategic performance as the core,adopts the case study method,takes China shenhua as the research object,and conducts a discussion on "what is the impact path of green technology innovation on enterprise strategic performance".The research results show that,from the perspective of industrial integration of energy enterprises,there are four main ways in which green technology innovation affects the strategic performance of enterprises: firstly,in the mining link of green technology,enterprises take clean production,innovative green technology and management mode and develop the circular economy as the path to build green mines and improve the value of waste,thus affecting the strategic performance.Secondly,in the transportation link of green technology,enterprises take the innovation of green technology and transportation management concept as the path to carry out energy conservation and consumption reduction projects,so as to optimize the organization and management,reduce pollution and form a price advantage,thus affecting the strategic performance;In addition,in the green technology power generation link,enterprises take the research and development and utilization of clean energy,innovation of green power generation technology and equipment as the path,to achieve "nearly zero emissions",increase economic benefits and enhance market competitiveness,thus affecting the strategic performance;Finally,in the link of green technology coal chemical industry,the enterprise takes the development of coal chemical products and the transformation of coal utilization mode and industrial development mode as the path,which not only realizes the extension of the industrial chain and the optimization of the industrial structure,but also improves the sustainable development ability of the enterprise and further affects the strategic performance.This paper provides a reference for enterprises to improve their strategic performance through green technology innovation.