| Recently,as land resource scarcity,space limitation,environmental degradation and a series of problems,people have begun to put the viewpoint of development from the land into the vast sea.All countries increased the development and utilization of marine resources,such as offshore oil drilling,marine natural gas exploitation,offshore wind power utilization.A "blue revolution" marked by developing ocean are springing up around the world.Our country is increasing investment in ocean development in recent years.the most representative is shipbuilding industry,including equipment manufacturing industry of Marine engineering.as the basis area for development of Marine,it plays an irreplaceable role.As one of pillar industries in our country,the equipment manufacturing industry of Marine engineering has the characteristics of capital intensive and labor intensive,technology intensive,faces typically high barriers to entry and exit,and the industry is highly affected by the change of the global economic environment.Due to the influence of the above factors,Shipbuilding enterprises need to look at the trend of the global economy by higher strategic vision,and judge direction of the industry in the future.This article takes NT shipyard CO.,LTD and QD offshore CO.,LTD for an example,analyzes the background of industry and external market environment of enterprises with scientific strategy management theory,method and analysis model.And this article mining enterprise's own resources,will help enterprises to formulate scientific and rational strategic development direction and targeted measures,to ensure the implementation of strategic plan.Also this article will help enterprises to seize market opportunities in the future competition,make full use of its advantages,and keep the leading position in the industry. |
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