Visual Design And Application Of Tangling Cultural And Creative Products

In the Weibei Plain area of Guanzhong,Shaanxi,there are 18 tombs of the emperors of the Tang Dynasty.Among them,there are more than 500 large-scale series of fossil sculptures.They have experienced the accumulation of thousands of years of history and culture,have high artistic value,and show people the splendid and glorious Tang culture in Shaanxi.However,due to the current incomplete tourism development,its heavy historical culture is difficult to spread to the masses,and it cannot attract the attention of the younger generation.Coupled with factors such as the natural environment and man-made destruction,some stone carvings are gradually disappearing.The destruction of stone carvings and the reduction of culture have made the protection and inheritance of Tangling culture particularly important.This subject is based on the protection and inheritance of Tangling culture,and carries out research on the design of cultural and creative products and application of Internet thinking on Tangling stone carving elements.In the early stage,by collecting a large amount of literature,I had a basic understanding of Tangling culture,and then went to some emperor tombs to collect and study the image of stone carv ings,and to investigate the current status of local cultural and creative products.The status quo and lack of cultural creation.By studying the feasibility analysis of Tangling cultural and creative design,the design positioning of Tangling cultural and creative products was determined.Finally,Tangling 's representative stone carvings were selected for image design,and related Tangling culture images were created and derived.Due to the progress of the Internet era,people have more diversified requirements for cultural and creative products,and they must have innovative ideas to follow the trend.Therefore,the design of cultural and creative products uses different design expressions and media to spread Tangling culture.In the era of "Economy determines the foundation,culture creates the future",the cultural innovation has gradually become the core industry in the rapid economic development,and the application of interdisciplinary multi-fields will become the new trend of the cultural and creative industry.This article is to use the cultural and creative design of the Tangling stone carving art,and use the digital cultural and creative form to further disseminate it in the digital media.Emotional resonance,to achieve the purpose of promoting Tangling culture.