Research On The Identification And Improvement Of Huahai's Core Competitiveness

Under the new normal,China’s economic development by the high speed into maintaining stability,growth is slowing,and influenced by national austerity investment policy,shrinking brings to the construction market,due to the construction industry to enter the market earlier,marketization degree is higher,therefore affected by large.Face the macro environment of complex and changeable,the traditional construction industry business development model is unsustainable,as construction enterprises must realize their current situation,save for a rainy day,overall planning,to do a good job of transformation and upgrading,and actively explore new normal construction industry under the survival mode,pay attention to the development of enterprise talents,strengthening the construction of their own capabilities,enhance core competitiveness,is a key way for the sustainable development of construction industry.This paper takes huahai company as the research object,and takes the two successful small and medium-sized construction enterprises in shaanxi province as the reference,mainly studies the key factors of the improvement of the core competitiveness of huahai company.Through analysis and study found huahai company’s core competitiveness is not strong,main show is: one is in addition to the class a qualification of construction and drilling geological disaster,although has more than 10 competencies,but there is no general contracting qualification,additional qualifications qualification level is low,lack of core qualification,competitiveness is not strong,the application of enterprise qualification,continuation,upgrade management aspects,such as no professional department is responsible for.Two is company personnel degree structure is gradually optimized,the company is high,intermediate title number is too little,worker age structure tend to be younger,technical and business ability needs to improve,for lack of work experience and management experience.Third,the company’s corporate culture lacks stability and is not fit for the company’s management and management.Fourth,huahai company’s innovation technology underpowered,technology development orientation unclear,scientific research investment is less.Aiming at these deficiencies,to study and put forward some measures to improve enterprise’s core competitiveness,mainly: one is set up professional departments responsible for upgrading of enterprise qualification and management,improve the core level of qualification;Second,we will formulate the implementation of the talent development plan,and optimize the human resource structure by introducing foreign talents and increasing the training mechanism of internal workers.Thirdly,through cooperation with management consulting institutions and universities,the author summarizes and summarizes the enterprise culture with unique characteristics of huahai and high integration with management and management,and continuously promotes the construction of corporate culture.Fourth,formulate the strategic plan for the development of the company’s technological innovation,increase the investment in scientific research and improve the technological innovation ability of the company.Facing the complicated and changeable external construction industry development environment,many enterprises are actively explore effective beyond its competitors and difficult to imitate,copy the development model and strengthening measures,on the society at present research on enterprise core competence has made some achievements,but in view of the small and medium-sized construction enterprise core competitiveness research results less,hope through the study of sea company in China,this paper provides can draw lessons from the experience of other units.