The VI Design Of The "Yuan Yoga" Brand

VI Design(Visual Identification Design)is a comprehensive subject based on brand and culture,based on aesthetics and form,and guided by communication.The main purpose is to express the business concept and culture through a complete set of visual symbols to show the image of the enterprise.The "source yoga" studied in this paper already has the local brand strength,but has not formed the brand system.Cause this enterprise in more and more austere market competition,more difficult.This design starts from the reality,aims at the "source yoga" VI design and the development present situation,bases on the enterprise's management idea,the market direction,the future development,customizes for its body conforms to the enterprise culture,displays the enterprise idea,VI design system to promote brand communication.The thesis is divided into three parts: theory,data and design.The theory part is second chapters.It briefly introduces the development process,marketing strategy and enterprise culture of "source yoga".The third chapter of the paper is the data part.This chapter investigates the development status of Rizhao City and the whole yoga industry,and the distribution of consumer groups.Analysis,the purpose is to make the design more consistent with the development of the market.The design part is fourth,52 chapters.The fourth chapter is the design process.According to the analysis and research of the "source yoga" Museum,the concept of the enterprise is reestablished-a simple life.The face does not deviate from the essence of yoga culture.The fifth chapter is the design results,including the basic system and the application system.The first is the design of the enterprise logo,which is the key but also difficult.Heavy,is the core of the whole design system,difficult,how to combine yoga culture and corporate culture.The design of the application system is based on the design of the basic system.It has strong practicality and practical value,and it is the concrete development of the foundation part design.Mainly includes yoga supplies,office supplies,daily necessities,promotional supplies and indicators,etc.