Research On BYD's Financial Performance Under The Background Of Diversification Strategy

Diversification is a strategic choice in the production and operation of enterprises.However,due to the unbalanced development of the Chinese market,diversification has become a strategic choice for many companies.BYD has achieved rapid growth through its diversification strategy and has become a well-known enterprise in the field of new energy vehicles.In today's diversification strategy,the company's diversification strategy choice for the company's growth and development,how to further study.As an important parameter of the company's business development,financial indicators,through the analysis of the changes in the company's financial indicators and the auditing relations among them,we can see what kind of state the company is in the business development.The company's strategic choice will not only affect the performance of multiple financial indicators,but also the financial indicators are an important basis for evaluating a series of strategic management decision performances of the company.The article selected BYD as a case study object to analyze and evaluate the financial performance under the background of BYD's diversification strategy.Through the evaluation of BYD's financial performance,the current problems were found,which will help BYD to identify problems and make adjustments in time.Effectively control business risks.The paper is mainly divided into six parts.The first chapter introduces the background and significance of the topic selection,the content and methods of the research,and the literature review of the current related research.The second chapter introduces the related theoretical research of diversification strategy and financial performance evaluation,and lays a theoretical foundation for further case study.From Chapter 3 to Chapter 5,the article focuses on BYD's diversification strategy and analyzes and evaluates the financial performance under the background of BYD's diversification strategy.From the two perspectives of financial management,BYD's performance under diversified backgrounds Analyzes,uses the financial index method to carry on the concrete appraisal to the financial performance,the Wall scoring method and the balance score card combine carries on the comprehensive evaluation.The sixth chapter is mainly based on the case study of BYD Company and draws corresponding conclusions to find out the relationship between BYD's diversification strategy and performance.It also proposes reference to BYD for the problems found in the evaluation of financial performance,and provides reference cases for China's manufacturing companies' diversified strategic choices.