Research On Financial Strategy Evaluation Of Changan Automobile Based On Financial Analysis

In the past five years,with the transformation of domestic economy and industry,the supply side and low-carbon strategy began to be incorporated into the national planning.The traditional automobile industry is facing the change of macro policy and the increasingly fierce industry competition.In such an environment,enterprise strategic deployment is very important.As a sub strategy of enterprise strategy,financial strategy not only involves investment,financing but also other activities that cover a wide range of enterprises.With the competition environment become the dust and heat of the day,the research on financial strategy evaluation of automobile enterprises highlights its importance.On the one hand,it can gain insight into the financial situation of automobile enterprises in the automobile industry,so as to understand the characteristics of enterprise financial strategy and the problems to be solved,So that enterprises can better deal with financial risks,on the other hand,it can also provide exact reference factors for the formulation of the overall strategy of enterprises,so as to combine the financial strategy with enterprise operation,and promote the improvement of the overall operational efficiency of enterprises.Among them,Changan,as a member of the leading camp of domestic automobile enterprises,takes it as evaluation object,which is more representative.Based on the financial data of Chang’ an Automobile in recent five years,this paper makes a comprehensive evaluation of its financial strategy from the dimensions of investment,financing and so on.Firstly,PEST analysis method and Porter five forces model analysis method are used to analyze the external macro environment,competitive environment and development strategy of Chang an Automobile,so as to master the the overall strategy and strategic environment of the enterprise,lay the foundation for the follow-up financial strategy evaluation.Secondly,the financial strategy of Chang’ an automobile is comprehensively evaluated by the financial index and financial strategy matrix of profitability and operation ability.Finally,it is found that the investment strategy of Chang an Automobile reflects the characteristics of insufficient cost control,high dependence on joint ventures and insufficient brand integration.On the other hand,financing structure is relatively single,while in the next aspect of about the dividend distribution strategy,the financing structure is relatively simple,The fixed dividend plus additional dividend policy set by Chang an Automobile is not conducive to its own cash flow management.Finally,starting from the problems,the paper gives advice on the optimization of financial strategy.In the aspect of investment,Chang’ an Automobile should focus on the core business investment,and adjust its own business strategy according to the strategic benefits of investment.At the same time,we should strengthen the integration of joint ventures and properly maintain the investors.On the other hand,we also need to formulate reasonable Withdrawal Standards for the investors with low investment efficiency,stop losses in time and safeguard their own interests.At the financing level,it proposes to upgrade the financing structure and appropriately increase the types of financing;Finally,in the aspect of dividend distribution strategy,we need to flexibly manage the dividend distribution policy according to our own profit situation,so as to reduce the financial burden after paying cash dividends in the loss year.