A Study On The Financial Strategy Of Great Wall Motor Company

At the present stage,the industry chain of the automobile industry has been very complete,and its upstream and downstream industries involve relatively extensive fields.In the new period,after years of adjustment and development,China’s automobile industry has become an important part of supporting economic development and occupies an important position in the economy.With the deepening of economic globalization,the automobile manufacturing industry has become an important symbol to measure a country’s comprehensive competitiveness.Since the reform and opening up,China’s economy has been growing continuously,people’s income level has been constantly improved,and China’s automobile industry has achieved a blowout development.By 2018,China’s automobile production and sales are close to 30 million units.Founded in 1984,Great Wall Motor Company is currently China’s largest manufacturer of pickups and SUVs,as well as A private enterprise successfully listed in both H-shares and A-shares.In 2018,China’s GDP only grew by 6.6% year on year,which slowed down.The slower domestic economic growth will also bring some pressure to the auto industry.The complex market environment also brings great challenges to the auto industry.This article selects the Great Wall as the research object,through to the Great Wall motor co.’s financial situation analysis,horizontal and vertical comparison,the 2014-2018 financial index analysis and research,comprehensive business situation and trend in recent years,refer to the development of automobile industry and prospect,for the Great Wall motor company’s existing financial strategy,from the perspective of financing,investment,distribution strategy,respectively,the analysis of the existing financial strategy of Great Wall motors selection and existing problems,and comprehensive financial index and the result of strategic analysis,summarized after the Great Wall is put forward for the further development of the future optimization of financial strategy,And the guarantee measures of financial strategy optimization Suggestions,and from the perspective of financial analysis and strategic development of the independent development of the brand put forward some Suggestions.Finally,the paper points out that the strategic selection must be combined with the changes of the competitive environment and applied flexibly.Meanwhile,it emphasizes that the organizational structure should be optimized to improve the operation efficiency.Therefore,it is necessary to pay attention to the safeguard measures for the strategy implementation: improve the talent training mechanism on the basis of attracting high-quality talents;Improve the financial incentive system and strengthen the cultivation of the sense of community between employees and enterprises.