Research On The Quality Management Optimization Of Q Automobile Company's Taiwan Project

With the rapid development of China’s economy,the competition between the same industries has shown a white-hot state.The competition among enterprises is not only the price competition,but also the product quality competition.Enterprises with high-quality products are bound to gain certain advantages in the fierce market competition.In the above context,due to the general application of automobile in people’s life,the quality of automobile directly affects the sales of automobile,indirectly affects the economic benefits of enterprises,and finally affects the quality of national economic development.Taking Q automobile company’s Taiwan project as an example,taking total quality management as theoretical basis,this paper analyzes the problems existing in the project,studies and judges the disadvantages in the quality management of the project,analyzes the external environment of Taiwan project with PEST analysis and Porter five forces model,and uses SWOT analysis method to optimize the quality management in combination with the actual project Plan and implement.