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Research On The Optimization Of Passenger Transportation Mode Of Chongqing Automobile Transportation X Group

Posted on:2021-03-27Degree:MasterType:Thesis
Country:ChinaCandidate:Y L LiFull Text:PDF
GTID:2432330611962773Subject:Business Administration
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Road passenger transportation is an important part of the transportation industry and plays an important role in the development of the national economy,because it is a basic service industry that cares about people's livelihood.The development process of road passenger transportation in China can be divided into the following four stages: one is the planned economy stage,the other is the extensive development stage,the third is the scale expansion and intensive development stage,and the fourth is the comprehensive transportation development stage.Driven by the rapid development of China's economy,road passenger transport has made great progress and changes in its operating methods and development trends.In recent years,with the accelerated construction of comprehensive transportation infrastructure,road passenger transportation has been impacted by high-speed rail,aviation,private cars,car-hailing,etc.,which has caused great impact on the entire road passenger transportation industry.Passenger traffic and passenger revenue have all experienced a steep decline,and the overall operating situation is not optimistic.Road passenger transport companies have reached a critical period of transforming their business methods,optimizing their supply structure,and transforming their growth momentum.Chongqing Automobile Transportation X Group is a 70-year-old veteran passenger transport company.At present,the group not only has the shortcomings of large,small,scattered,and chaotic passenger operations,but also many problems with the existing passenger transport model.These problems gradually restrict the healthy and orderly development of Group X.Today,the internal and external environment faced by road passenger transport companies has undergone tremendous changes.In view of this,this article analyzes X Group as a case to discuss its development status,development dilemma and development outlet.By optimizing the way of passenger transportation,relying on new models,new ideas,and new technologies,we seize opportunities,find positioning,and meet challenges,laying the foundation for the transformation and development of the X Group,while also providing reference and assistance to other traditional passenger transportation companies.Briefly,relevant theories such as transportation demand,transportation supply,and core competitiveness was used in the process of writing this article.By analyzing the existing passenger transport mode and operating status of X Group,it was found that the existing passenger transport mode can no longer meet the needs of passenger travel.At the same time,X Group had problems such as backward management concepts,low intensiveness,and insufficient informatization.Then analyzed the current situation of X group,and the PEST analysis method and Michael Porter?s five forces model were used to point out the necessity of X group to seek transformation and development and optimize the passenger transport mode.Finally,it was proposed that by constructing X's own passenger transportation system,rationally allocate the internal passenger transportation resources and capacity resources of the group,innovate and adjust the traditional passenger transportation model.At the same time,the Internet platform was fully used to implement a new model of customized passenger transport,revitalize the existing passenger transport market,reduce business operating costs,and improve social and economic benefits.Certainly,optimizing the passenger transport model and improving corporate efficiency can not be achieved without corresponding safeguard measures.Through the research in this article,although X Group is in a critical period of transformation and development,it is feasible to make an optimized plan for its own passenger transportation model.In the context of the rapid development of integrated transportation,traditional passenger transport companies can only adapt to the development of society by transforming to customization,intensification,Internetization,and diversification.This will not only stabilize the status of traditional passenger transport,but also help companies regain confidence and enhance their core competitiveness.
Keywords/Search Tags:Road passenger transportation, Passenger transportation mode, Customization, Internetization
PDF Full Text Request
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