Research On The Influence Path Of Technological Diversification On Corporate Strategic Performance

The process of globalization is accelerating,so that the competition between enterprises presents a "white heat" state,product replacement speed up,and gradually show the trend of versatility.This phenomenon requires that products can not rely on a single technology to achieve a single function,but should integrate multiple technologies to meet the diverse needs of different levels of customers.Therefore,to stand out in the industry,enterprises should not be limited to continuous innovation in one technology area,but should be expanded to a number of technical areas for research and development activities.Technology diversification is an important means for enterprises to explore knowledge,integrate knowledge,avoid risks,improve the efficiency of research and development and enterprise performance.At present,most scholars are not clear about the path mechanism of technology diversification to enhance the strategic performance of enterprises.The article selects Kangjia Group as the research object,adopts the vertical case study method,divides the technology diversification into vertical technology diversification and horizontal technology diversification from the perspective of the industrial chain,takes the balanced scorecard as the evaluation index of strategic performance,studies what measures enterprises take in the process of technology diversification,what is the path of the impact of technological diversification on the strategic performance of enterprises,and how the impact of two different types of technology diversification on the strategic performance of enterprises is different.The results show that in the process of vertical technology diversification,enterprises continue to extend to upstream technology,and greatly improve the strategic performance of enterprise learning and growth,internal processes and customer dimensions by building research and development system,optimizing internal management and upgrading brand image,but have little impact on financial dimension performance.In the process of horizontal technology diversification,enterprises have had a positive impact on the strategic performance of learning and growth,customer and financial dimensions by increasing investment in research and development,strengthening quality management,upgrading after-sales service,expanding marketing channels,implementing dual-brand construction and segmenting the consumer market.The conclusion of the study provides the theoretical basis for the diversification of technology in home appliance enterprises.