Research On The Brand Image Design Of Chinese Fast Food

Nowadays,more and more foreign fast food enterprises have entered China's market,greatlyimpact the Chinese fast food enterprises,along with the fast food industry,the competition of the market,the brand has become an important method to improvethe competitiveness of a food and beverage industry.Through the study on theexploration and research of Chinese fast food brand image design,understand the main status of development of Chinese fast food in the market and the main problems,starting from the perspective of brand image,with the city of Weifang"Oriental and" fast food as the research object,the fast food brand and the enterprise image and the concept of organic combination,to study Chinese fast food brand image design,showing the important role of brand image design of fast food enterprises,which lays a theoretical foundation for the Chinese fast food brand image design.Through analysis of the market investigation in Weifang City,"Oriental and" fast food,analyzes from three aspects of brand personality,consumer groups,competitors,and then the brand positioning of "Oriental and" fast food,and then the visual image design,and finally determine the brand dissemination medium,so as to enhance the "Oriental and" fast food brand image,expand the "Oriental and"visibility,enhance the competitiveness of "Oriental and".This research has greatlyenriched and promoted the theoretical research of our national fast food brandimage design,as other Chinese fast food brand experience provides theoretical guidance for many in the image design,so as to innovation,enrich and traditional diet culture characteristic of local development of Weifang City,the revitalization offast food enterprises in Weifang area,makes the contribution for the creation of national food and beverage brand.