Research On The Causes And Significance Of Fast Food Movies In The Internet Age

With the Internet wave sweeping,the presentation of many cultures has also changed.In the fast-paced life,people hope that movies can be condensed and highly generalized to save time.In recent years,fast-food movies,as a carrier of fast-food movies,have been filled with people's viewing and listening in a fragmented environment with their unique style and pleasure.As a hot way of watching movies in the Internet age,behind the change in time length from long to short,from the elite to the masses,the reasons for its formation and the transfer of cultural power brought about by it are worth pondering and exploring.Therefore,this thesis will take this emerging form of film appreciation-fast food movies as the research object,and conduct an in-depth study of the causes and significance of fast food movies through literature analysis and the author's analysis of watching a large number of fast food movies and original movies.Research has found that fast-food movies are secondary creations that are highly dependent on the original movies,but they exhibit unique style representations in the context of the Internet era: subversive,fragmented,simple,and intertextual.These characteristics make the fast-food movie present a kind of essence that is separated from the original movie,and even deliberately dispel the authority and depth of the original movie.Even if the audience's perception of the real expression of the film has been greatly reduced,this form is very popular and can even fight the mainstream.Then the reason behind it is to study the meaning of fast food movies.This article finds that technological innovation,the prevalent cultural context of spoofs,the information circulation environment under time and space compression,and the audience's demand for identity,opinion leaders,and social currency from both internal and external factors have all contributed to the formation and even healing of fast-food movies.The reason for the prevalence of hair.Then these factors indicate the inevitability of the existence of fast food movies,and the prosperity of a new thing can neither be fully affirmed nor blindly criticized.Therefore,this article uses Fisker's theory of popular culture to conduct a two-way review of the cultural significance of fast food movies.Since it only exists because of the audience's choice,fast food movies contain a side that is beneficial to the power of popular culture.Research has found that it enables the audience to produce rich meaning driven by pleasure,and enables the audience's inherent identity in the past hegemony The upgrade has become a productive audience,thus expanding its own cultural power space.But when fast-food movies have developed to a certain level,capital has begun to enter the production system.Under commercial compilation,the audience ' s initiative is greatly reduced,and the implicit control from large-scale replication to large-scale customization begins to appear,and it will be unconsciously Guided and manipulated by fast food movies,and even participated in the control himself.Fast food movies have developed rapidly in the online world,and have had a great impact on mainstream culture,aesthetic trends,and the world of popular spirits.At the end of this article,we put forward several suggestions for its future development,aiming to develop its strengths and avoid weaknesses in a healthy way.First,the audience must cultivate critical literacy to maintain rationality,identify and control.Although it is impossible to eliminate control,at least let the audience understand their true inner direction;Secondly,creators should enrich the types of topics,reduce the misleading of grandstanding,and improve professionalism to expand the audience.Finally,we must play a dual role as a gatekeeper and improve the communication norms.In the future,the joint efforts of many parties will be needed for fast-food movies to move on to the path of healthy development.