Research On Digital Animation Derivatives Based On Mobile New Media

The continuous development of information technology marks the arrival of the era of new media,traditional animation derivatives industry by the entity as a medium for communication and exchange,the disadvantages of this form of communication is in the range of small,spread is weaker.In recent years,with the rise of digital technology,the rapid growth of Chinese animation,animation derivatives form of artistic expression with the vigorous development of new media and changed,mainly reflected in the digital technology and all aspects of the integration of animation derivative art industry.First,this article system definition of the concept of animation derivatives and new media,and to explain the new media animation derivatives and classification.Second,the media and the development of animation derivatives industry make generalizations,from the aspects of policy,society,culture and technology perspective study of the causes of changing to the animation industry.Third,the study in new media era as the background,analyzes the new media to the change of the animederivatives creation,the creation process of animation derivatives,transmission form,form,narrative form,the user experience as the main entry point,and connecting with the world in the animation derivatives industry development is relatively perfect Disney animation derivatives industry development and change,the thorough analysis to animation derivatives creation of digital media.Finally,the animation derivatives industry how to make thinking put forward the proposal to the challenge of the new media era.This topic research purpose lies in: on the one hand,in-depth analysis of digital media as a result of the change of the traditional form of animation industry,animation derivatives creation to find suitable for China's national conditions and animation industry development regularity;Explore under the impact of digital media,on the other hand,how to use the old and new media to fully mix,win-win cooperation.Mainly using the statistical method,comparative research,film and television art method,method of design.With digital visual media development,also has a growing audience visual behavior,of observation,the perception,analysis,understanding the way things are changing.Digital technology to guide users to generate new aesthetic characteristics.Therefore,bring the world of digital is not only the innovation of technology,is a new way of thinking and living.This topic research conclusion can hope to promote the perfectionof China's animation industry chain and development to provide certain reference and theoretical direction.