Research On The Potential Narrative Function And Communication Power Of Dynamic Posters In The Era Of Intelligent Media

Dynamic poster is based on a new media development environment and new media technology.On the basis of traditional posters,dynamic posters are endowed with more time and space.Thus,the narrative function and communication power of dynamic posters can be brought into full play.The object of this article is dynamic poster.By analyzing its narrative function and communication power,we can find that dynamic poster is far more than plane poster.Based on the study of the design methods of dynamic posters and various new media in the era of intelligent media,this paper analyzes the dynamic content and forms of expression displayed by dynamic posters,as well as how to narrate and spread,and summarizes the development and application of this new visual expression in the era of intelligent media.Firstly,by understanding and analyzing the development process and artistic characteristics of dynamic posters,various dynamic effect designs in dynamic posters have brought more rich visual experience to the audience.In the era of intelligent media,the diversity of information dissemination methods and the increase of audience experience have made the connection between hearing and vision closer,and established a variety of scenes conducive to sensory reception.The closer connection between the public and works makes the public have a more sensitive measurement of works.This expansion not only makes viewers have a better experience of works,It can also have a deeper understanding and feeling of the works.As the dynamic poster involves interdisciplinary research,and the dynamic poster is not just art design,its thinking and methods contain the mutual integration with other disciplines,this paper discusses the characteristics of narratology and communication contained in the dynamic poster,from the concept of narratology,time and space in narration and how images are narrated,To the basic content of communication,the evolution of communication media and the communication mode of media.Through the study of the narrative language,narrative structure,three-dimensional communication structure and communication characteristics of dynamic posters,this paper analyzes where and how the advantages of dynamic posters are reflected.Finally,from the characteristics of the era of smart media and the development of new media,designers have a broader development space,and dynamic posters will continue to make progress,because there are infinite possibilities in the era of smart media.The future and innovation of dynamic posters are inseparable from the development of the times and the continuous progress of designers.