Research On The Cultural And Creative Design Of The Derivatives Of The Golden Lake Lotus Festival

Wen Chuang is not only the innovation of cultural products but also the cultural innovation of economic models.In recent years,Wen Chuang has developed rapidly from the early IP of the museum to the various films and television programs,animations and rural culture products at present.This article analyses the present status of the Jinhu Lotus Festival derivatives,combs the characteristics,types and development of the derivatives of the Jinhu Lotus Flower Festival.Through reading the academic literatures,the author learnt,analyzed and summarized the design ideas and main points of the Jinhu Lotus Festival derivatives.Designing the derivatives with Jinhu lotus characteristics by adopting a simple style,according with the current aesthetic needs of the public,using the eye-catching color of the lotus as the main color,to achieve a good visual effect in order to realize the harmonious combination of the function,artistry,humanism,entertainment,memorial and innovation of the Jinhu Lotus Festival derivatives,which will contribute to the win-win tourism and economic benefits of the Jinhu Lotus Festival.