Research On The Creative Products Design Of Chinese Museums From New Cultural Innovation

At present,"new cultural creation" is becoming one of the important ways of cultural content production.Museum derivatives can be said to be one of the most influential representatives of "new cultural innovation",which is setting off a new wave of cultural consumption among the new generation.However,behind the integration of museum resources and creative industries,there are commercial disputes and transformation challenges in the development of its derivatives.Due to the existence of many problems such as product homogeneity,suspended content,shallow symbols and so on,the museum derivatives have an embarrassing situation of "one side for one thousand museums".Therefore,how to improve the common problems of its derivatives market and guide the museum to carry out sustainable derivatives development with the help of the emerging concept of "new cultural innovation" has become a practical problem.First of all,this paper expounds the source background of the new cultural and creative idea,that is,the new cultural idea born under the upgrading of the pan entertainment concept and the response of the national strategy.Its core content is:reshaping the IP core by culture,unlocking the IP path by science and technology,and helping to integrate the IP industry.Based on the above content,explore the museum IP industry model under the construction of new cultural and creative ideas.Secondly,by combing the development context of Museum IP,this paper analyzes how the museum has gradually changed from a "traditional keeper" to a "public service provider",so as to demonstrate that the new cultural and creative concept has a positive and far-reaching impact on the IP transformation of the museum,and thus deduce the value evolution of Museum derivatives.Then,it focuses on analyzing the common problems of Museum derivatives under the new cultural and creative concept,summarizes how to transform and upgrade Museum derivatives in terms of cultural value,derivative categories,user experience and operation mode,and takes the excellent derivatives of Domestic Museums as an example to summarize the development characteristics of their own products.Finally,based on the three levels of content,media and form of Museum derivatives,this paper studies the design strategy from the three directions of building characteristic IP symbols,diversified development paths and sustainable design concept.From the perspective of new cultural innovation,this paper puts forward a set of design ideas of Museum derivatives suitable for the current national conditions,and promotes the concept innovation and brand communication of contemporary Chinese Museum derivatives development.