Research On The Influence Of Emotion And Attractiveness Level On Delayed Decision-making

About the emotional effect on delaying decisions,in the past empirical research,research was focused on the decision-making tasks related previous emotional impact on delay,and delay decision to introduce delay risk research was less.As for the influence factors of delayed decision,a large number of studies at home and abroad showed that the influential factors of delayed decision were mainly the two factors,emotion and cognition.The cognitive factors,option which is relatively attractive is one of the important factors affecting the delay decision,with the reduction of relative attractiveness level between options,individuals are more likely to choose delay behavior.Based on a large number of literature research,this article took the scene experiment method in the laboratory,after induced subjects corresponding mood,let the participants in the simulation scenario and make decisions under the static state,explore the effects of emotion and attractive level to delay decision,when the participants prefer to instant choice,to further explore the subjects' risk appetite when deciding.With the deepening of the research progress,this study tried to introduce delay risk in delay option,to compare with the option to delay without introducing delay risks.The research paradigm was that it gave a we-chat purchasing decision situation of a about high ecological validity,groups were divided into the high level of attractiveness groups and the secondary level of attraction groups,level of attractiveness was controlled by the benefit amount and benefit probability of comprehensive in decision scenario,different levels of attractiveness were given options and delayed option,asking participants to make decisions under certain emotions.Decision making refers to the choice of immediate options and chooses immediate choices when making decisions.Delayed decision refers to the choice of delay options and gives up immediate choices when making decisions.This research adopted the scene experiment method in the laboratory,the research was divided into four experiments,close contact among them,to explore the effects of emotion and attractive level to delay decision.The specific emotion in the experiments were induced by the video of the corresponding valence,and after the experiments the subjects were conducted to detect the emotional arousal and emotional pleasure.Experimental design and results were as follows:Experiment 1 was a design of experiment with 2(attraction level:high/medium)x 3(mood:positive/neutral/negative)among subjects to detect whether mood and attractive level have effects on delay decision and what the effect is.Delay risk was not introduced in the delay option.The result of experiment 1 showed that when the delay risk was not introduced in the delay option,the decision was not affected by the emotion,and the decision was preferred.Under the average level of attractiveness,the subjects were influenced by emotion,and the positive emotion's subjects were biased towards decision making,neutral emotion's subjects and negative emotion's subjects were biased towards delayed decision compared with positive emotion's subjects.In experiment 2,single factor was used to design the experiment,and emotion was used as the independent variable,to investigate the risk preference of the subjects under the level of high attractiveness.Experiment's result showed that when not introducing delay risk in delay option,high level of the appeal,compared to neutral and negative emotions' subjects,positive emotion's subjects were inclined to take risk in decision making.In experiment 3,single factor was used to design the experiment,and the emotion was the independent variable,and the decision-making preference of the subjects under the medium attractiveness level was investigated when the delay risk was introduced.The results of experiment 3 showed that,when the delay risk was introduced in the delay option,the subjects were not affected by the emotion,and they were all inclined to choose the decision.Experiment 4 used single factor experiment design among subjects,with emotion as the independent variable,introducing delay risk in delay option,under the medium level of attractiveness,to detect the risk preference of decision.Experiment 4 showed that:when the delay option introduced the risk of delay,at the level of the moderate attractiveness,different emotions'subjects had no risk preference in decision making.In conclusion,the four experimental studies in this paper showed that the emotional states of the subjects and the attractiveness of the selection options have an effect on whether the subjects make delayed decisions;the subjects in different emotional states may have different risk preferences when they make decisions;the decision preferences are different between the delay options which don't introduce the delay risk and the delay options which don't introduce the delay risk.The results of the study not only enriched the research results on emotions and the level of attractiveness,but also enriched the research results of delay decisions in the field of decision making.