Research On The "Star Wars" Series Of Movies (1-8)

A Film series is a continuous development movie industry chain,which requires producers to have overall planning and consideration for a series of films,and have the awareness and ability to brand movies as a whole.From the beginning of the first "Star Wars" film in 1977,the series continue to extend and expand the brand value,and has provided many valuable experiences for the series of films' brand building.Firstly,this paper analyzes and summarizes the brand value continuation,brand value expansion and brand planning of "Star Wars" films from the perspective of film brand.For a series of films,the expansion of brand value on the basis of copying and extending the brand value is an important condition for maintaining the brand competitiveness and vitality."Star Wars" series,through the continuation of actors,plots and characters,firmly solidifies the core value of the series and realizes the extension of brand value.On the basis of the extension of brand value,this series constantly expands new plots,adds new characters,and makes excavations in the aspects of ideological content to realize the brand value expansion.But the sequel to the "Star Wars" franchise also has a plot,a cliched relationship and a tough situation,which is not conducive to the future development of brand.As a science fiction film,"Star Wars" is good at making bizarre fantasy picture through special effects,scenes,which has opened up broad prospect for the fantasy genre."once upon a time",the "distant galaxy" of "Star Wars" is a mix of magnificent space scene,diverse planets,advanced spaceship,style-exclusive clothing,familiar national organization form and other fantasies that captivated the audience.On the other hand,"Star Wars" also reflects people's spiritual and cultural appeals through the metaphor of social,political reality,such as fantasy regime,fantasy figure,fantasy landscape,fantasy belief system,etc.The various religions and mythological elements in the "Star Wars" series are by no means the simple appropriation of their religious representations and mythological prototype,and they are subtly integrated into the philosophical insights and moral expression of the creators.In favour of the occult and comparative religion,GeorgeLucas himself has said publicly that he hopes "Star Wars" series can be(young)audience's moral and spiritual guide,and give them a kind of active,divine,full of fantasy life through the science fiction myth.This article will explain how the "Star Wars" series can achieve moral and spiritual guidance through religious philosophy elements and ideas.Behind the fickle political struggles,fierce and mighty "Star Wars",incredible fantasy landscapes and so forth are the metaphors and philosophical reflections on the human nature,human society and the relationship between human and nature,which is embodied in "Star Wars" series of cultural and ideological value.In summary,the "Star Wars" series is a rare series of movie brands whose market value,cultural influence and artistic value are taken into consideration.