Research On Product Innovation And Design Of Lu Embroidery Under The Background Of Cultural Creation

With the current economic development and the renewal of science and technology,we are surrounded by more and more new products.As a result,Lu embroidery has been affected,gradually weakened,and even extinct.At present,the national protection of intangible cultural heritage has received more and more attention.The protection and development of intangible cultural heritage is the current trend.Developing the Luxiu market is in line with national policies and the requirements of the times.Today,the cultural and creative industries have become the main emerging industries with creativity as the background of economic globalization,and have become one of the important forms of national wealth growth.This article takes the Lu Xiu's product innovation and design research under the background of culture and innovation as the starting point.Taking the creative product of Shandong Normal University campus culture as an example,it carries out innovative design of Lu embroidery products.The content and structure of this dissertation are as follows: The introduction part mainly elaborates the products of Lu embroidery from the aspects of research background,purpose,significance,relevant research at home and abroad,research focus,difficulties,innovations,and research methods and the need for innovation and research.The first chapter summarizes the traditional techniques of Lu embroidery.First of all,the historical origin of Lu Xiu was combed,and relevant pictures and materials of Lu Xiu were collected.Second,it analyzes the existence and inheritance of Lu embroidery.The second chapter,it mainly introduces the Lu embroidery material and its artistic characteristics.It briefly introduces the material of Lu embroidery and the artistic features of Lu embroidery,analyzes the Lu embroidery works,and provides theoretical support for the later creative design.The third chapter,the preliminary research and analysis of Lu Xiu's product design.The SWOT analysis was performed on Lu embroidery,analyzing the advantages,disadvantages,opportunities,and challenges of Lu embroidery,and related solutions were formulated for the problems of Lu embroidery products.The fourth chapter,taking Shandong Normal University as an example,analyzes the example of the innovative design of Lu embroidery products.According to the relevant design principles,the elements of Shandong Normal University were extracted and combined with Lu embroidery.Finally,the design scheme was finalized,the scheme was displayed,and the design and application of Lu embroidery products under the background of culture and creation were applied.