Talk About The Brand Design Of "Trace Time" Physical Bookstore In The Era Of Digital Media

The era of digital is usually referred as the new media,it refers to use computers as the media,for the purpose of exchanging information.With the intensifying of the information technique,especially the rapid popularization of multimedia terminal equipments have brought huge impacts and challenges.These challenges are mainly reflected in three aspects:digital reading?network purchasing books and digital visual design.These opportunities are mainly reflected in two aspects:the digital media technology and equipment could Influence brand design and communication,in the network age,we need physical bookstores to release emotion.Facing the opportunities and challenges,if the physical bookstores want to prevent death,it must transformate and innovate.In the tide of transformation,some original bookstores have entered people's horizons,such as Eslite Bookstore?Momi Cafe?Librairie Avant-grade and so on.This paper based on the perspective of brand design,to make a reasonable explanation for the success of excellent physical bookstore,to analyze the experience of successful brand in its naming,positioning,concept and image design,to summarize the principles and strategies of brand design,in the view of arts and aesthetics to reshape the brand visual,to strengthen the cultural heritage of bookstores,to provide an implementation strategy for the industry of domestic bookstore.Generally,brand development endowed with digital connotation,the physical bookstore does not lack the necessary survival factors,in turn,digital technology also provide more possibilities for the brand transformation and innovation.More than anything,the physical bookstores can rationally and scientifically innovate brand positioning,brand concept,brand culture and brand visual image,to set a sustainable development for the physical bookstore,occupy a well position in the process of reform,make China's local small and medium-sized physical bookstores go wider and farther,and usher a new space for survival and growth.