On The Dynamic Logo Design Under The Background Of Digital Media Development

With the continuous development of high and new technology industry science and technology in the life each domain gradually popularization,the brand will also showed a trend of diversification.Under the background of market competition is increasingly fierce,the enterprise brand consciousness gradually enhanced,an operator logo design has become an important focus operator The enterprises gradually enhance the brand awareness with the background of increasingly fierce competition in the market,logo design has become an important concern for the business operators.The rapidly development of digital media as well as the complexity of visual information,the designers has concerned about the new issues how to make the brand features outstanding and identification.Combining with the existing computer foundation and innovative thinking,the contemporary designers break through the limitations of flat and static design,the more personalized and interesting dynamic signs have gradually emerged as a new symbol of the popular trend.Under this trend,the designers strive to satisfy the user's visual experience,using the dynamic form to extend traditional logos.Meanwhile,they have broken the inherent form,which increased the application of time and dimensions,the most important that it can make the static symbol presents dynamic aesthetic feeling.The emergence of dynamic signs not only enriches the logo design,but also provides a new visual experience for the audience.Dynamic signs as the carrier which relying on the development of digital media technology,and it can be called a new form of modern communication means,but also the result of the development of the era.The dynamic signs also changed the transmission characteristics of static logo design,changed the traditional media relying on the mode of transmission,the use of digital media technology can expand the logo design visual form and meaning,which can also bring more interesting,vivid and pluralistic.As a kind of new visual form,dynamic logo will be paid more and more attention in the eyes of the audience,it can play an important role in the process of designing logo in the background of digital media art.In addition,it has a positive role in promoting the establishment,corporate brand image,recognition and communication.This paper adopts the methods of case analysis,literature review method and comparative research method,through analyzing the background of digital media technology and the progress of media and the influence of other factors on the dynamic symbol,discusses the characteristics of the dynamic logo development andsummarize the manifestation of dynamic logo design,in order to help more designers,researchers and business managers who are committed to brand image,to provide richer dynamic signs and effectsand a more profound understanding.Recognizing the value and significance of dynamic signs in the process of brand communication,which makes the enterprise operators follow the development of the Internet,they can use a variety of digital media technology to show the importance signs of dynamic form and adapt to the development of information age.