The Application Of Cartoon Characters In The Redesign Of Chinese Chess

With the rapid development of the domestic animation industry,the consumption of animation products has shifted from the past consumption of animation,comics,and game content to the individual consumption of individual cartoon characters.The main body of consumption has gradually expanded from children to adults.Chinese chess is a traditional Chinese puzzle game.The mutual cooperation between the pieces and the pieces,the competition between the black and the black and the workplace elements,can cause the emotional resonance of the adult consumers.By comparing the current situation of chess design at home and abroad,the urgent need for Chinese chess redesign is drawn.Targeting consumer behaviors and consumer psychology of adult consumers,the three major design principles of cartoon product design are elaborated in terms of practicality,interest,and aesthetic principles.With this as a guide,a cartoonized Chinese chess redesign practice has been conducted.Combining the cartoon image with the redesign of Chinese chess is not only a new interpretation of traditional Chinese chess modeling,but also an attempt at cartoon products.