Research On The Development Of Chinese "Shanghong" Culture And Its Application In Logo Design

The history of color development can be interpreted as the evolution of the world's cultural expression.The development of various spiritual sublimation activities in the history time and space has accumulated a series of interconnected records,which is the cultural pedigree.On the contrary,it is easy to understand the relationship between the development of color and the national process from the appearance of history and culture.The study of the cultural development of color is also the study of the historical and cultural development of a region.The relationship between the emergence of color in human civilization and development in different cultures and different periods is the focus of this paper.In the color world,"red" is one of the most valuable colors."Red" has always played an important role in the cultural history of the world,and "red" is the oldest color in the language of the world.In some languages,"color" and "red" use the same word.The third chapter is "red" culture research.The cultural connotation of "red" will be studied mainly from the aspects of color theory,cultural background and symbolic significance.The first chapter of this paper describes how red is originated and used around the world,and it will analyze people's understanding of red at that time.In the second chapter and the third chapter of this article,the detailed red in ancient China,ancient India and eastern civilization such as ancient Greece,ancient Rome,such as the development of western civilization,including the use of the change in the way,people's ideas and the changes in red to red pigment of usage and impact on the cultural development.According to the research results of modern color theory,the four fields will analyze the application of red to red in the present design.The 21st century is a period of great changes in Chinese design form,namely the so-called transition period from classical form to modern form.One of the central issues in the transition period is the sino-foreign design relationship.This outstanding time feature makes the comparative design study become the key point to understand the design of China in the 21st century.We went into it.