Application Of Qiang Embroidery Patterns In Qiangxiang Packaging Design

This topic is based on the application of Qiang embroidery pattern in the packaging design of Qiang Xiang,and its a rtistic vocabulary is applied to the packaging design of modern characteristic tourism products.It is not only a new display of traditional culture,but also the protection,inheritance and promotion of the Wenchuan Qiang embroidery pattern culture in Aba state.The application is to take the national culture as a symbol as a carrier,to present it in front of the public,to communicate in the form of vision,to realize the communication and communication of the culture between ethnic groups.It is of folk lore cultural significance,academic significance and practical significance.Based on the application of Qiang embroidery patterns in the packaging design of Qiang incense,this paper analyzes the present situation and prospects of packaging of Qiang incense products,and makes some thoughts and explorations on the present packaging design of Qiang incense,so as to inherit and develop the traditional culture of Qiang nationality.It is of great significance to improve the competitiveness of tourism commodities with Qiang characteristics.This design is to Qiang Xiang packaging design innovation,mainly divided into four parts.Its brand image design,Qiang Xiang brand logo design.The second graphic design,the representative Qiang embroidery pattern elements for pattern deconstruction reorganization design.According to the history of the nation,legends,materials and so on,the creative design can be regarded as the inspiration source of the creative design.The third is to extract the Qiang characterist ic appearance modeling into the tourism product packaging modeling,and use the modern visual image to carry on the cultural and interactive packaging modeling design.Its fourth material design,according to the location of packaging material selection an d differentiation.This design has made a series of Qiang Xiang packaging with national characteristics,which not only has regional national characteristics,but also transforms the Qiang embroidery pattern into the visual symbol to transmit the national culture to the public through the external packaging of Qiang Xiang,which has the national significance to bring economic benefits to the local and create the Qiang Xiang.The brand promoted the development of local tourism products.