Research On The Application Of Calligraphy Art In Modern Print Advertising

Modern plane advertisement,through historical development and the creation of The Times,has from the traditional sense of the advertising of thoroughly remould oneself,become the understanding of the audience's cultural background and secondary creation,this kind of distinctive design culture,advertising with national culture.In the framework of the contemporary aesthetic idea,based on the research background and research situation at home and abroad,the aesthetic characteristics of calligraphy in modern plane advertisement held in-depth,this paper will be thousands of years of grinding of calligraphy art combined with a print AD design,by using text,ink painting,skimming,si,gave the works new connotation,enhance the artistic quality of modern calligraphy element in graphic advertising.Secondly applying principles of calligraphy art in modern plane advertisement for carding and induction,as one of the most distinctive culture of the han nationality culture of calligraphy culture,there is no doubt that can bring the overall flavor sense to work has increased,at the same time also can give the audience a strong resonance.Finally to plane advertisement design "China year" as a practical case for practice to explore,in this paper,it is through explore the development history of calligraphy,writing characteristics,cultural connotation,to clarify the plasticity of the calligraphy art combined with modern plane advertisement,prove its unique traditional and conforms to the national aesthetic characteristics can bring more to plane advertisement design novel,good prospects.