Research On The Content Characteristics Of The WeChat Subscription Account "sir Movie"

The change of the media has provided a new carrier for the dissemination of film reviews.The film reviews based on WeChat have presented new,short and fast features.It is of great significance to study the content of the film reviews on WeChat and analyze its content characteristics.This article uses WeChat subscription number "sir movie"(formerly known as "Poison Tongue Movie")as the research object,and uses content analysis method to select the relevant 879 articles pushed by WeChat throughout the year from June 25,2017 to May 25,2018.As a research sample,the article analyzes its content characteristics from the topic selection,expression and title of the public number,and tries to obtain some universal laws for reference by other public sources by analyzing the causes of its content characteristics.The content features of "sir movie" are reflected in the topic of "individualism",and the rotten film is one of the topics.Through the "spit-style" film review,the reader feels refreshed and makes it stand out from many movie subscriptions.Taking hot topics as the topic of choice,it has played a role of public opinion guidance and assumed social responsibility;it is embodied in a distinctive and individualized expression;it is reflected in the title as the application of data and obvious tendency.The content characteristics of "sir movie" are related to the development trend of WeChat public number.Different from other WeChat public numbers,"sir movie" is actually making "defamiliarization" as a topic of choice.Positioning to attract readers' attention,and the distinctive expression style is directly related to the change of language style in the new media environment.Personalized expression is also the development trend under the current new media.The content of the "sir movie" content is not unrelated to its creative principles,creative ideas,and creative purposes.As the founder of the public number said,“We only do one thing from beginning to end,that is,to meet the needs of users at the level of cultural consumption,” such as providing film reviews,updating information about film and television circles,and organizing offline viewing activities.In the service fan class."Through the study of the "sir film" article,the following experience is obtained: the public number must have a clear content orientation,establish a new media product thinking and brand building is the development trend of the WeChat public number,but ultimately it is inseparable from the content.core.