Research On The Operation Of The Cultural And Creative Industry Of Metropolis Daily

Following the media industry's entry into the digital technology era and the media integration era,today's media industry stands at the crossroads of the "creative era" and officially enters the third development era.Under the background of the development and prosperity of the cultural creative industry,opportunities and challenges coexist in the media industry.With the development of cultural and creative industries to achieve the transformation and transformation of the city newspaper,related to the future development of the newspaper industry and the overall situation of publicity and public opinion work,with practical significance.Secondly,with the development of Internet technology,the traditional profit model of the Metropolitan newspaper has been eliminated.The era of relying on advertising for profit has passed.The profit model of the Metropolitan newspaper must be innovative in order to continue to survive Its profit pattern can be changed from "news +advertisement" to "news + literary creation",that is,from depending on advertisement to depending on literary creation industry.Under such a background,this paper takes the development of cultural and creative industry of Shandong Commercial newspaper as the research object,analyzes the operation of cultural and creative industry of City newspaper,the paper is divided into six parts.The first part of this paper is an introduction.The second part elaborates the background of the transformation of the city newspaper and the development of the cultural and Creative Industries The first and second sections have combed the development process of the city newspaper since its establishment,several major transformation processes and the development predicament of the city newspaper at the present stage,as well as the development status of the cultural and creative industry It provides the background support for the new exploration of the transformation of the third section of the city newspaper.The development of the metropolis newspaper has encountered an unprecedented crisis,and the academic circle predicts that the metropolis newspaper will be the first to die.However,what makes a person unexpected is,all sorts of signs show: Metropolis newspaper is like "dead wood meets Spring",found a new transition direction,developing toward new direction.The third part of this article is about the selected typical case--the Shandong business dailyexplicitly proposed to the large-scale cultural and Creative Industry Planning Integrated Service provider which has the media ecology The third part includes four parts: the development background,the case analysis,the Operation Strategy Analysis,the operation difficult position analysis.The fourth part of this paper analyzes the advantages,disadvantages,opportunities and threats of the development of cultural and creative industries of Shandong business newspaper by using the SWOT analysis method,so as to provide a reference for the development strategy of other urban newspapers.The fifth part of this paper analyzes the current city newspaper Transformation and development of cultural and creative industries must have the conditions and the author thinks that the current City newspaper development of cultural and creative industries should pay attention to the problem.In the transformation and development of the cultural and creative industries,special attention should be paid to the relationship between the main media business and the sideline business.The main media business is the core business of newspapers,while the cultural and creative industries only serve as a profit model to feed back the main business of Newspapers This is the basic idea of this article.In the sixth part,the author makes a summary of the transformation and development of cultural and creative industries in the city newspapers,and points out the shortcomings of this paper To integrate the advantages of the paper media into the development of the cultural industry,and to put forward effective strategies and suggestions for the successful transformation of this important issue.Secondly,the study of this paper is based on the commonness of the city newspapers,and does not take into account the individuality of the City Newspapers Finally,the lack of specific data support,because some of the data related to trade secrets,not open,so I have a certain degree of difficulty in research.Transformation is a long-lasting topic in the newspaper industry.With the development of cultural industry and cultural creative industry,there are both opportunities and challenges in the transformation of city newspapers.As a new exploration direction for the transformation of the city newspaper,on the one hand,the cultural and creative industry of the city newspaper injects fresh blood into the healthy operation of the city newspaper,on the other hand,it accumulates strength for the city newspaper's further transformation The transformation of City newspaper can not be accomplished overnight,it needs theaccumulation of time and space,and the moderate transformation is actually the accumulation of strength.But at the same time,the city newspaper culture creative industry development still faces many difficulties.