A Study On The Driving Of Urban Idea Transmission To The Development Of Shanghai 's Creative Industry

Shanghai, in the near future of 30 years, tries to become a global city of pursuing excellence, a prosperous innovative city with more competitive power, a healthy ecological city with more sustainable development abilities and a humanistic city more beautiful happiness. Traditional extensive economic patterns can no longer meet the growing requirements of Shanghai,so, the traditional industry must begin to transform. However, due to its limited geographic resources and lack of natural conditions, blindly develop industry-based economic development pattern must be inappropriate. So, in the new era, status of creative industry in Shanghai highlights increasingly. Creative industry has become the best substitute of traditional manufacturing industry. In many cities of the developed countries which have implemented the replacement, the creative industries show up in front of the world in a more adaptable to the trend of world economy and conforming to the law of development of productivity way, which make some traditional industrial cities to glow newly the young and powerful economic vitality. Under the guidance of Shanghai spirit "all rivers run into one sea", it is necessary for building Shanghai as a “global city” as soon as possible to research the driving condition of development of creative industry. Creative industries not only bring a new form of industry at the level of common industries, but also improve Shanghai’s status and image in the global cities at the wisdom level constantly.The author, through the literature survey method, case analysis and other communication study methods and the various driving conditions of the creative industries of Shanghai, study the different effects of the the driving conditions to Shanghai creative industry one by one,thus finding a creative industry development way with Shanghai characteristics. Through the city spirit of Shanghai "all rivers run into one sea", we regard the urban culture as an introduction of spreading concepts to concretely analyze how the external drive and internal drive work on the development of creative industry, and later impacts. Concept driving effect, ecological driving influence and cultural impact promote the Shanghai creative industry at different levels.Main points of this research include: 1) the unique cultural field characteristics of the creative industry of Shanghai. Because of the diversity of Shanghai urban constitution, Shanghai converge the people and ideas with different characteristic, and these "not uniformity" is the fundamental basis of the development of creative industry in Shanghai 2) the ecological environment is the external guarantee of the development of creative industry in Shanghai. Shanghai, who takes wisdom economy as the main economic development model cannot separate the creative industry. Extensive industry pattern has been eliminated in the process of continuous development in Shanghai, and the changes in ecological environment directly led to the replacement of the new media of creative industry development. 3) the result of the convergence of population is the great fusion and communication of culture. Shanghai not only represents China, but also represents the world. The identity caused by the new Shanghai-style culture characteristics is the backbone of the vigorous development of creative industry in Shanghai. 4) the future goal of Shanghai urban development is to become a cosmopolitan global city. Under the action of "all rivers run into one sea", to achieve the basic goal of 1 + 1 > 2.