Investigation And Development Research On The Visual Image Design Of The "Most Beautiful Country" Brand In Nanjing

As the main body of the history of Chinese civilization,rural civilization also reflects the soft power of Chinese tradition.The construction of beautiful China was put forward at the 18th National Congress of the Communist Party of China,and it is clear that ecological civilization should be built.The foundation of beautiful China is beautiful villages.In 2015,the No.1 Document of the Central Committee pointed out that rural construction should be"strong and beautiful",which emphasizes that "China wants beauty and the countryside must be beautiful".Therefore,the construction of beautiful villages is an important part of beautiful China's construction..At present,rural tourism has an important place in the tourism industry today,and China's tourism industry will also delve into the beautiful rural tourism construction.The brand building of beautiful villages plays a vital role in the development of beautiful villages.The "most beautiful country" in Jiangsu was launched in 2012.From the first to the fourth,there are ten most beautiful villages in Nanjing,and they are mainly concentrated in Jiangning District,Liuhe District,Gaochun District and Lishui District.Based on the detailed analysis of the status quo of rural brand image at home and abroad,this paper makes full use of relevant theoretical knowledge,using literature research method,case analysis method,practical research method,interview research method,etc.to launch the"most beautiful country" in Nanjing,Jiangsu Province.Research on brand image construction.At present,the investigation and research on the visual image of rural brands is still in a small state.After referring to the research results of other related rural brand images,this paper has conducted a certain investigation and research on the brand visual image of Nanjing's "most beautiful country".Provide some opinions for the brand building of Nanjing's "most beautiful country".Through its own practice and design ideas,it can complete the brand visual image design unique to a certain village,improve the brand visual image design in the process of Nanjing's "most beautiful village" planning and construction,and build the brand building of Nanjing's "most beautiful country" with its own unique personality.