"One Seed" Children's Drawing And Growth Center VI Design Research

In recent years,children's painting training industry has developed rapidly,the number of fine arts training institutions is increasing day by day.Among them,children's painting training institutions are developing very rapidly,and more and more parents are paying attention.However,the educational concept and educational model of most children's painting education institutions fail to start from the perspective of children's overall development,which not only obliterates children's natural creativity,but also makes the educational model too stylized and lacks the shaping of aesthetic and creative ability.In the aspect of visual design,there are still many problems in the development,failing to proceed from the needs of children visual system design,and do not pay attention to the overall image of the shaping and promotion.Therefore,it is particularly important for children's painting institutions to create an integrated and perfect teaching system and a visual environment that meets children's needs.This topic do a research on overall VI design of"One Seed" children's painting and growth center.Under the fierce competition of the industry,the introduction of VI design can make the enterprise'^inner spirit and external image complete and unified,enabling the audience to quickly understand.The purpose of the VI design study on"One Seed"Children's Painting and Growth Center is to establish a complete and suitable for children'^development educational concept which in teaching model and visual identity system.Firstly,in the part of educational philosophy and teaching model,based on Ron Feld's artistic education philosophy,establishes the concept and curriculum structure that meets the needs of children's growth.Secondly,the main service target of children's painting institutions is children,children in the early stages of development,the demand characteristics of children and adults is different,so in the process of VI design,starting from the Maslow's hierarchy of needs' focus on the needs to carry on the design of children,under the premise that conforms to the children's development needs,inspire children's imagination and creativity.This thesis is divided into five parts:in the part of introduction,introduces the source of the topic and summarizes the purpose and significance of the research.At the same time,analyzes the current domestic VI design and children's painting education by domestic and foreign scholars.Chapter one discusses the principle,significance and importance of VI design.The second part is to investigate and analyze relevant institutions,put forward problems and research positioning to solve existing problems,and summarize and position the brand of "One Seed".Chapter three starts from the view of Maslow's hierarchy of needs,focuses on children's needs,and expounds the VI design concept of"One Seed" children's painting and growth center.The fourth chapter systematically presents the VI design constituent elements of "One Seed",including the basic and the application element system,so as to improve the overall image of "One Seed"children's painting and growth center.The VI design is more humanized and rationalized,which is more in line with children's growth needs.