Research On The Application Of The Visual Elements Of Hakka Physical State In The Design Of Regional Brand Image

The hakka region takes the culture of migration from north to south as the main foundation,and while retaining the living habits and etiquette of the central plains,it also integrates the habits of the place where the migration takes place.Tai Po is a small town located in meizhou city in the east of guangdong province.The population of the county is more than 500,000.Most of them are hakka.Every room,every pavilion,every pavilion may be a prayer for a loving mother looking home.Behind every hakka earth building,there are many stories,also full of strong hakka complex.In recent years,the local government of dapu county has been committed to making dapu county "the most beautiful village in China" and vigorously promoting the development of local cultural tourism industry and local agricultural products.There is also a theme park on "tai Po pomelo" in tai Po.There are many preserved local cultural customs,how to promote and inherit hakka culture is the hakka region around the need to solve the content.First through the hakka of state to collect,sort out the visual elements and tai Po regional brand image design information for carding,analysis and argument,and then to extract elements and to design,color system,design practice with "tai Po because" brand image design as a practice design project,the use of new media platform promotion,the hakka visual elements of state and brand image design,integrate,thus to further improve the way of the hakka region brand image design,methods,shaping the brand image,and promote the overall image of the town of tai Po,expand the awareness of the tai Po district,promote the economic development,the development of the tourism industry,Promote local traditional culture.