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Construction Of Gannan Hakka Dance Culture Industry "Diversification" Brand

Posted on:2018-05-28Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y QiaoFull Text:PDF
GTID:2335330566966542Subject:Folk dance culture and education research
Abstract/Summary:PDF Full Text Request
Culture is a concentrated expression of national spirit and wisdom,the diversified development of the economic globalization,promote the formation of the new culture,product innovation,different culture after spark like collision and fusion,represent the characteristics of the new era of mainstream culture was born.It represents the innovation and development on the basis of inheritance,which represents the cultural factors of industrial connotation.The dance culture industry,dance as an independent art,and is endowed with profound historical heritage,for the dissemination of the cultural connotation of the task,as a member of the cultural industry,it is more and more absorbed the development and dissemination of pluralism,is a new format for the market.Progress in any industry has a trend as a booster.network Now it is the urgent need for encouragement and support from other industries,blindly with thin dance against the powerful competitors did not develop as soon as possible,should look for the biggest incommensurability in the cultural industry mechanism,to integrate its aesthetic,entertainment and education function.So,Gannan Caicha dance thinking inherent limitations should be open,to seek new ideas from the repertoire of brand outside of derivatives,expand market opportunities,develop "diversity" brand development path,improve the utilization rate and efficiency of Gannan mining dance market resources.Now it is the urgent need for encouragement and support from other industries,blindly with thin dance against the powerful competitors did not develop as soon as possible,should look for the biggest incommensurability in the cultural industry mechanism,to integrate its aesthetic,entertainment and education function.To pursue the unity of the three in the dimension of art and culture industry,and to highlight the dance culture,brand culture and cultural value.his paper will dance in the angle of cultural industry exposition of GannanHakka Dance culture industry "diversification" brand concept,first of all,through what is industry and development trend of dance and dance,illustrate the relationship of Gannan Hakka cultural industry,through the Gannan Hakka Dance culture industry "diversification" brand development possibility and necessity further analysis,put forward to create a method of Gannan Hakka Dance "diversity" brand,and analysis to create "diversification" brand products and demand for industry practitioners.Through research,the innovation of cultural industry business model,to diversify the idea of seeking the main consumer affirmation,also opened up a new path for the spread of Gannan Hakka Dance and culture.
Keywords/Search Tags:Hakka Dance, cultural industry, brand
PDF Full Text Request
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