Research On The Inheritance And Development Of Huitongxiang Culture

In recent years,the revival of Chinese fragrant culture has aroused widespread attention in society.Fragrance culture refers to the formation and use of fragrances.It includes thoughts,philosophies,rituals and customs.Chinese fragrant culture is a kind of Chinese traditional culture.Shandong Huitong fragrant limited company is one of the first enterprises in China to launch the natural fragrance.The company integrates traditional fragrant medicine cultivation,fragrant production and tourism.There are many problems behind the prosperity of today's fragrance culture.Huitong fragrant enterprise formed there unique culture in the unremitting efforts to solve these problems.This article called it “Huitong fragrant Culture”.In the long-term practice,Huitong Xiangye inherits the essence of Chinese traditional culture and has made pioneering achievements in many fields.It has rich theoretical and practical experience.Huitong fragrant culture can show the connotation and charm of Chinese fragrance culture.Moreover,it inherits excellent traditional culture.The introduction of the thesis clarifies the background,significance,research status and methods.The first chapter introduces the basic concept of fragrance culture and points out the status of fragrance culture in traditional Chinese culture.The second chapter describes the concept and vision of Huitong fragrant culture.The core is to inherit the traditional Chinese fragrant culture,create a pure natural fragrance,make the body and mind health,achieve wisdom.The third chapter mainly discusses the material infrastructure of Huitong fragrant culture.The fourth chapter introduces the main propagation modes of Huitong fragrant culture.Taking Beijing Huitong fragrant Culture Development Research Institute as an example,Huitong continued to launch the fragrant culture training course.It hold irregular arbitrage and various activities.Thus,it has cultivated a large number of talents for the spread of Chinese traditional fragrant culture,which expands the social influence of Huitong fragrant culture.The fifth chapter discusses the contemporary value and significance of Huitong fragrant culture.The value and significance of Huitong fragrant culture's is to show the unique charm of traditional Chinese culture.It is the source of China's cultural competitiveness and the inpetus to enhance the country's soft power.Its social value lies in promoting the harmony between people and between human and nature.