Brand Image Promotion Design Of Dashehe Garden In Qinjiang Town, Jiangxi

With the rapid development of modern science and technology,Gannanese Hakka traditional patterns refer to the decorative patterns that have been preserved in the Hakka traditional architecture,costumes and daily life after going through thousands of years of vicissitudes of life.These patterns have a close relationship with the formation of the Hakka people's system in southern Gan zhou,and these patterns are the encyclopaedia of the southern Hakka.Gannanese Hakka traditional patterns,as a material carrier,carries the Hakka people's cultural connotation and aesthetic characteristics.The patterns have many different categories,different forms,and profound meanings.It is worthy for us to research and study,and to inherit and innovate.This article mainly illustrates the relationship between the Hakkas' traditional patterns and the Hakka people's lives as well as the use of local tourism brands.First of all,it reviews and analyzes the history of the formation of the Hakka culture system in southern Ganzhou,and then classifies them according to the theme of decoration in order to recreate it.By illustrating the significance of the Hakka traditional patterns in southern Gan zhou,the significance of the traditional patterns in the Hakka people's life in southern Gan zhou was meticulously introduced,and the sculp t arts and characteristics of cultures of Hakka traditional patterns in the architecture,costumes,and life tools are meticulous analyzed.It also further studies the inheritance and application of Hakka traditional patterns in modern design.At the end of the paper,the design value of Hakka traditional patterns was tested in the design practice.By classi fying the styling features,creative techniques and aesthetic values of the Hakkas' traditional patterns in Gannan,this paper summarizes the essence of the Hakka traditional patterns,and tries to find a feasible method for the combination of traditional patterns and brand image promotion design.Through the analysis of the current situation oftraditional patterns,it is found that the charm of Chinese traditional culture is infinite.