Research On The Tourism Marketing Strategy Of Mudanjiang City From The Perspective Of Cultural Soft Power

Culture is the soul of a nation.Cultural soft power is an important part of a city's competitiveness.It can enhance the attraction of Mudanjiang tourism and promote the development of Mudanjiang tourism.Tourism marketing is an important factor in the development of tourism industry.Although Mudanjiang has rich tourism resources and strong cultural soft power,it has not been fully integrated with marketing.In recent years,the development speed of Mudanjiang tourism has slowed down.In order to further meet people's changing psychological needs for the scenic spot,it is necessary to formulate tourism marketing strategies that meet the characteristics of the scenic spot.Based on the field research and the theories of cultural demand and industrial integration,this paper discusses the relationship between cultural soft power and tourism through case studies and theoretical analysis,and then promotes the relationship between performance cultural soft power and tourism destination marketing.Combined with the current situation of tourism development in Mudanjiang,this paper discusses the application of cultural soft power in Mudanjiang from the perspective of cultural soft power Principles and objectives of tourism marketing.At the same time,the cultural soft power of Mudanjiang city is not fully developed,the industry integration is not enough,the marketing strategy is not enough and so on.Through strengthening the brand construction,promoting the integration of culture and tourism industry,broadening the sales channels,and innovating the marketing means,the marketing strategy system of Mudanjiang tourism destination is constructed.In order to provide a feasible reference for the development of tourism marketing in Mudanjiang.