Research On Cultural Soft Power Of China Under The Background Of Globalization

The cultural soft power has now become an important part of comprehensive nationalstrength,and it is a very important index to measure national and regional development,it isalso a new field of international competition.It can be predicted that the effect of cultural softpower to the comprehensive national strength is growing and will eventually dominate thetransformation of the international political situation and the rise and fall of thecountry,history has proved that the state which can take the initiative in the state-to-statecompetition must be hard and soft power have the country.In order for socialism with Chinesecharacteristics to survive,develop in the contemporary international environment,we mustrealized the importance of cultural.To improve the soft power of cultural is an importantmanifestation of implementing the scientific concept of development.Therefore,study thetheory of Chinese cultural soft power and explore the Development strategy Is of greatsignificance。This thesis uses a multi-disciplinary research methods to analyze and explore the softpower of Chinese culture. System understanding of the formation of the soft power ofChinese culture research.The research achievement of this thesis main contains several aspects: First, put forwardthe concept of cultural soft power to analyze, define the connotation of cultural soft power,Including the meaning of cultural soft power, the characteristics and cultural soft powerelements, laid the foundation for the writing of this thesis; The second is to analyze thebackground of globalization and the importance of China’s cultural soft power building, moreand more know the importance, the theoretical analysis why cultural soft power in theinternational status highlights and the analysis of our country, explains that cultural soft powerin an important role in the development of contemporary Chinese; Third I put forward thedifficulties faced by China’s cultural soft power building,the impact of the dominant westernculture, lack of modern Chinese traditional culture, the negative effects of the market economy, Marxist ideology challenges,the effect of network multi-socialist culture andChina’s cultural industry development has stagnated;Foruth,I analysis the path ofstrengthening the soft power of culture in China in the context of globalization: adhere toMarxism-Leninism-Mao Zedong Thought and theoretical system of socialism with Chinesecharacteristics as the guiding ideology, strengthen the leading role of the of socialist coresystem of the soft power of Chinese culture, and the implementation of the Chinese cultureout of foreign influence to the strategy to expand Chinese culture，correctly handle therelationship between inheritance and innovation of Chinese traditional culture，deepencultural restructuring to strengthen our cultural.This thesis concludes that cultural soft power construction is a systematic project, Theconstruction of the soft power of culture in our country is an urgent need tostrengthen,strengthening the soft power of Chinese culture needs to actively respond to thechallenges of international soft power，we should push forward with the development of thedeepening of China’s cultural soft power, we need to use both hard and soft way，so that ourcountry can be from cultural self-confidence to a culture of self-reliance.