Research On The Creation And Application Of Festival Illustrations Based On The Perspective Of "Moe Culture"

In recent years,more and more young people love and pay attention to a "cute" trend.With the development of the Internet and the information technology of the times,"Meng",as a lovely visual image,delivers joy to the public.The development of "Meng culture",from "Meng" language to "Meng" image,has formed a form of expression with its cultural characteristics.It has been widely used in people's social life,and gradually developed from a small youth subculture to a popular culture which is widely used by society,and continuously affects people's life.Today,with the increasing importance of cultural exchange,image language has opened up a rich creative space for cultural heritage.Illustration,as one of the crucial forms of visual language,is favored by many designers.Its narrative characteristics and rich diversity of expression methods broaden new ways of communication for cultural heritage.As the root of national culture,traditional festival culture contains profound cultural connotation after long-term historical precipitation.In recent years,the state attaches great importance to the inheritance and development of conventional festival culture.As the main force of cultural heritage,it is particularly important for young people to improve their understanding of traditional festival culture.In the era of economic globalization,the influx of foreign cultures has gradually separated the traditional festival culture from the new era,especially for the young people who are more likely to receive new things,in order to break the gap between the traditional culture and the development of the times,make the young generation interested in the traditional culture,and find a way of cultural communication with the characteristics of the current era It's easy for them to accept and experience.From the perspective of "sprout culture",this paper will first analyze "sprout culture" to understand its development status,popular reasons and characteristics;secondly,analyze the current situation of festival illustration creation to find the existing problems,and combine "sprout culture" to explore the importance of cultural innovation,through understanding the aesthetic visual preferences of the public,from the modeling,picture story temperament The extension of the festival and "Meng" is discussed,and the expression of "Meng culture" in festival illustration creation is found in combination with its own practice,so as to provide new ideas for the creation and dissemination of traditional festival illustration.