Survey And Analysis Of The Acceptability Of Shopping APP Advertising Slogans

With the rapid development of the network,more and more apps appear in the life of the general public.Strengthening the research on the acceptability of advertising language of shopping app will not only help us to further the specific characteristics of advertising language of shopping app,to further improve the acceptability of relevant advertising language,but also help enrich the theoretical treasure house of relevant advertising language research,so as to better guide the specific practice of relevant advertising language creation.This paper mainly consists of the following three aspects:The first chapter describes the object,content,method and basic results of the survey.The basic results of the survey are divided into two aspects: one is to explore the relevant factors that affect the acceptability of advertising language in shopping app.From the survey data,we can know that age,gender,occupation,education and psychology and other factors have an impact on the acceptability of shopping app advertising language;The second is to summarize and elaborate the characteristics of advertising language of shopping app.From the collected corpus analysis,it can be concluded that the acceptable advertising language of shopping app has the characteristics of harmonious voice rhythm,popular choice of vocabulary,tagging of advertising content and supernormal writing form.The second chapter analyzes the main problems and reasons of the acceptability of advertising language in shopping app.In the survey,we found that a large number of different or the same app has the similarity or identity in the selection of advertising words,which leads to a high repetition rate of advertising words in shopping app,and there are still some problems of interpretation and authenticity in the advertising words of shopping app.All of these problems will lead to the decrease of the acceptability of advertising language in shopping app.The reasons for these problems are the lack of innovation in the use of language and characters,and the related network supervision is not perfect.The third chapter puts forward some constructive suggestions for the above problems.This paper holds that the acceptability of shopping app advertising language can be improved from four aspects: first,the authenticity of APP description should be strengthened,that is,the writers of APP advertising language should create from an objective and reasonable point of view to avoid exaggeration and other undesirable phenomena;second,they should always enhance their awareness of language standardization and avoid the occurrence of non-standard language phenomena;and Secondly,the creation of advertising language of shopping app should meet the psychological needs of users in terms of language.Finally,we hope that advertisers,relevant regulatory authorities and the majority of APP users will work together to improve the acceptability of advertising language in shopping app.Through strengthening the network supervision of the advertising language of shopping app,the acceptability of the advertising language of shopping app can be improved.