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Mall Escalator Advertising Design Interactive

Posted on:2013-09-19Degree:MasterType:Thesis
Country:ChinaCandidate:G H YuFull Text:PDF
GTID:2235330371496007Subject:Art of Design
Abstract/Summary:PDF Full Text Request
The construction of large multi-storey shopping malls, people can not look at the leafletsdo not watch TV ads, and selection of merchandise, but it will take the elevator, lack ofthe speed of the lift, the population capacity, location, etc., highlighting the importance ofthe mall escalatorsadvertise in the mall escalator design, it is more mandatory than traditional media advertising, the spread of the target rate will reach more than90percent.Research mall escalators, interactive advertising design can be more intuitivecommercial advertising direct communication with consumers vulnerable to infection andimpress consumers, can promote the great concern of the consumer goods will help thebrand promotion and marketing of the goodsbeautify and enhance the added value ofgoods and shopping malls, and ultimately achieve a good communication of goods andstores and consumers. To ensure that the mall escalator basic functions in normal operation with a secure environment through the mall escalators, interactive advertisingdesign, tap the potentially huge commercial value, and want to be able to cause moreattention and investment of the enterprise business and shopping centers, print addesigner found a greater potential for interesting new advertising media and excited at the same time, but also to goods convey information, communication, consumer, andpromote new sales channels.Mall escalator advertising design interactive advertising information, encourage consumers to take the initiative to understand the commodity information from theinteraction point of view of consumers and commodities, to study the mall escalators,interactive advertising design performance. Mall escalators interactive advertising design, can effectively promote the communication between the consumer and the storesand merchandise, followed by the help of commodity brand image to achieve the good effects of commodity marketing, again to enhance the shopping malls and corporate goods the added value of the last hope to be able to provide some direction andreference print ad designer mall escalator advertising, interactive advertising design.Of the problem, first starting from the domestic and international status quo at home and abroad mall escalator advertising design interactive research and deficiencies are analyzed and compared; then gave a detailed overview of the concept of mall escalators, and then from the escalatorthe relationship between the mall and consumers step by stepanalysis, mall escalators in the surface media advertising design analysis, summed up the significance of the mall escalator advertising design interactive advertising, and finallyas a starting point, the impact factor of the mall escalators, interactive advertising,different manifestations of the part of the mall escalators, interactive advertising design.
Keywords/Search Tags:Shopping malls, escalators, consumers, advertising, interactive
PDF Full Text Request
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