Research On Brand Image Design Under The Background Of “Internet”

The Internet is changing our life at an unprecedented speed.In 2015,the Chinese government report formally proposed the concept of "Internet plus",which refers to a new format of Internet development,Such a new format of the Internet is both opportunities and challenges for all enterprises.And the Internet today is not limited to the computer screen.With the development of screen for electronic equipment like mobile phones,pad,watches and so on,the Internet seems to have become the era of the screen.In this era,visual communication of enterprise' s brand image becomes particularly critical and important.Enterprises have to combine with the Internet and corporate brand image design to get a better development.How to use visual communication of the driving force to make enterprises stand out on the Internet has become the key point of enterprise development.Based on the "Internet plus" as the research background,we firstly define the concept and elaborate the functions of brand image design and "Internet plus".And clarify the relationship between the "Internet plus" of the brand image design.At the same time,the development status of the brand image design is analyzed under the "Internet plus" background.Secondly,in view of the present situation,the design method of effective brand image is proposed.And the design method of the brand image is studied and analyzed while the "3N" design method is put forward."Keep up to new demand"+ "Grasp the new trend"+ "Reap the advantages of new advantage".Finally,choose the traditional farm enterprises "Daddy's Daily Fruits" as the design object and design the brand image under the background of Internet.Through the analysis of the current situation of enterprise brand and audience characteristics to prove the brand image design base on the methods that were carried out above under the background of the "Internet plus".