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Public Diplomacy And The Shaping Of China's National Image

Posted on:2018-01-06Degree:MasterType:Thesis
Country:ChinaCandidate:J Y YangFull Text:PDF
GTID:2436330518991131Subject:International politics
Abstract/Summary:PDF Full Text Request
The image of the country is a kind of national and domestic comprehensive evaluation,is a reaction of the overall national strength and international status,is the sovereign state of intangible assets,but also an important manifestation of national soft power.Over the 39 years reform and opening,China's economic aggregate and international influence has reached a new historical height.As a rapidly emerging country,China's economic construction is undoubtedly achieving a huge achievement,but compared to hard power rapidly increase,the construction of China's soft power is still relatively lagging behind.Western countries are more skeptical and frightened about China's rise and even frequently launched an attack to China,such as "China threat theory","China's responsibility theory" and other discordant arguments around China's development process.In the context of globalization,it can be said that the development of public diplomacy is precisely the key of the government to build a national image.Public diplomacy is a new type of diplomacy aimed at the foreign public.It is more focused on the two-way communication between diplomatic and object than traditional diplomacy.China has a similar public diplomacy thought since ancient times,but the real modern public diplomacy is from the anti-Japanese war period,the Kuomintang and the Communist Party use the public diplomacy to win the international community's sympathy and help.After the establishment of the new China,public diplomacy is back on track.After the reform and opening up,the reform and opening up to the end of the Cold War and the end of the Cold War three periods,public diplomacy through media,government public relations,public participation,cultural exchanges,etc.,Creating a high reputation,high reputation and widely recognized by the international community in China.But China's increasingly development has brought troubled Western countries,they frequently launched to China,destroying the image of the China,so China's public diplomacy is facing three challenges in shaping the image of the country:First,due to China and Western countries have ideological differences,differences in cultural values and the conflict of national interests,these making China's national image repeatedly misunderstood by Western public opinion;Second,because the public diplomacy of information flows mainly from developed countries to developing countries,China' communication mode is lack of interaction,skills and international communication,these making China in the shape of the national image is the lack of international discourse;Third,due to the understanding between China's own and Western countries are quite different,and ideas and "purpose" awareness is not strong,these making China has ambiguity to shape and promote the national image.In the face of these challenges,China's public diplomacy needs to clarify its strategic objectives by building a public diplomacy system that integrates civil and public relations,expanding public diplomacy channels,improving international communication capabilities,conducting all-round communication,examining the expected response of foreign publics,strengthening civic education And the use of women's diplomacy and other measures to create a more influentially,more attractively,more genially,more morally national image.
Keywords/Search Tags:Public Diplomacy, National Image, International Communication, China threat theory, Foreign policy
PDF Full Text Request
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