| The image of the state is a report of comprehensive national strength and international status, is an important part and a direct-viewing manifestation of the country’s soft power, is important intangible assets of the state. As a kind of subjective impression, the image of the state is people’s psychological preset for a nation and its people. The negative image of the state can make people reject to this country and all of his relevant information and the behavior of its people more or less, no matter they have intention or not, but positive image often makes people willing to kindly accept the information and products of the country and its people nice. The main task of Public diplomacy is using various modern Communication tools to introduce national conditions to the world, explain the governmental policy and standpoint, eliminate misunderstanding.Through spreading the culture and values, make positive influence on oversea public, improve national image and international influence, ultimately protect national interests. Public diplomacy is a significant approach to shape the national image, at the same time, positive national image is an important goal of public diplomacy, those two influence and supplement each other.In the last30years, with the rapid development of economy, Chinses international status and influence has earth-shaking changes, however, China’s image has not got corresponding improvement. Because the socialist with Chinese characteristics is different from the capital of Europe and the United States, which is also different from the Soviet socialist, the world’s understanding of China is still insufficient, ideological estrangement and the cultural diversity between the eastern and western influence western political power and the media’s view of China, so that China’s international image is not consistent with the reality of China. Many countries and their people still hold the same opinion of China twenty years ago, which is full of prejudice and misunderstandings, or they are so afraid of the fast development of Chinese economy and the rapidly rising international status of China that propagate the "China threat theory". How to show the world a real China in the era of information explosion, how to make the world understand and knowledge of China better is major issue which relates to the process of China’s modernization.Base on an unique perspective-public diplomacy, this paper discuss the national image construction.From the view of public diplomacy in China, this paper discusses the achievement in the process of constructing the Chinese image, find out the existing problems and explore how to through public diplomacy to create and enhance China’s national image. The structure is as follows:The first part discusses the basic concepts of public diplomacy and the image of the state, including the definition,development and the characteristics of public diplomacy. The elements, the characteristics and the effect of the image of the state.Then,explore the relation between the image of the state and public diplomacy.The second part probes into the development course and stage characteristics in modem Chinese public diplomacy, the process of establishing China national public diplomacy system, then analyses seven evolution process of Chinese image since13century. Based on a report that released by Pew Research Center on23June,2011, discuss the current situation of Chinese image,find out existing problems, according to these problems discusse the target and positioning of China national image.The third part from three Angle,use examples to discuss the effect that China public diplomacy contributes in constructing the national image, analysis the achievements and problems in these examples, puts forward opinions and Suggestions to solve existing problems in setting the new national image. Key words:the image of the state, the public diplomacy, international communication, international exchange... |
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