Research On The Status Quo, Problems And Countermeasures Of New Media Public Welfare Crowdfunding

Compared with traditional financing methods,crowdfunding has the characteristics of low cost,wide spread,high speed,and more openness.However,this new type of financing model depends on the information platform and social network to play its due role.In the "Internet+" transformation,public welfare and crowdfunding have been integrated across borders,and public interest crowdfunding has become an important tool for public welfare.This paper takes public welfare crowdfunding as the research object,and uses the“Qingsongchou" public welfare crowd-raising platform as a case to analyze the actual development of public welfare crowdfunding under the new media.Public welfare crowdfunding is formed under the background of the expansion of traditional public welfare fundraising channels,the establishment of a crowdfunding process trust mechanism,and the emergence of new forms of public communication activities.It has experienced the ternary interaction between the Internet and public welfare,crowdfunding,and the reform of public welfare undertakings,and the current public interest Crowdfunding platforms and market size are all considerable.There are three main roles in public welfare crowdfunding,which are the sponsors of the project,funders,and crowdfunding platforms as "middlemen”.Without any one role,it is very difficult to carry out public welfare crowdfunding projects.The article also further analyzed the reasons for the success of this platform by analyzing the typical form of’a public interest crowdfunding platform-" Qingsongchou".The growth of public interest crowdfunding,cannot be separated from the special Wechat communication environment,the generation of Internet altruistic behavior,and the new media distribution.Right and mobile payment help.Public welfare crowdfunding also encounters many problems in its development.Based on these issues,this paper summarizes the corresponding countermeasures,hoping that relevant laws and regulations can be established as soon as possible,improve auditing and supervision,and strengthen industry self-discipline awareness,and strengthen management and education guidance.Individuals as helpers cannot afford to stay out of the way.Only the government,public welfare crowdfunding platform,and individual three parties all have a sense of responsibility.Public welfare crowdfunding can achieve good operations.With the progress of society,public welfare undertakings have completed the transformation from multiple levels of participation from the government to all sectors of society.Under the general trend of the gradual establishment of the state welfare system and social credit system,the future development of public welfare crowdfunding will be more stable.